Rebranding the Homewrecker

Cheating, like cancer is something that you want to stop before if gets out of hand. Although most of you want to stop the cheating, not all cheaters want to.

You may be one of those cheaters who wants to rebrand your lover as your new “boyfriend” or “girlfriend”, especially during the holidays. This rebranding includes presenting them to your family and friends as the new potential, rather than honestly presenting them as the ‘homewrecker’.

Rebranding is popular these days. When a product fails in the market, they are relaunced using a different brand. Even though the product remains the same, it’s hoped that the new image changes public acceptance of it.

By changing the perception, the hope is that others will accept it better.

Using new labels and re-branding them is one way hiding the ugly truth of your relationship, but ‘a pig is still a pig’. Pigs by their very nature desire the mudhole and head for it when given the chance.

The label “Homewrecker” is both harsh and descriptive. Although the cheater romanticizes them, the bottom line is that the relationship is destroying your home and family.

The re-branded lover is still a homewrecker, no matter how much you clean them up, bathe them, and surround them with sweet labels. I’ve seen some that claim special religious status. The assumption is that in the name of a religion, they are something new rather than a ‘homewrecker’.

It doesn’t remove the stigma, it only makes them a religious homewrecker. That’s assuming they aren’t a hypocrite on top of bringing destruction to your home.

Your family and friends may extend social niceties to them, and treat them decently. Don’t confuse such niceties with acceptance.

They’re likely tolerating them more than accepting them. The truth about the homewrecker will eventually come out. It always comes out.

You can delay it and dance around it, but eventually you and your homewrecking lover will have to honestly face the truths of the situation. You may love each other, and establish a new home and family, but the stench and curse of the homewrecker will follow you wherever you go.

Best Regards,

Jeff

If you want more help in surviving an affair, the Affair Recovery Workshop, takes you step by step through the process. Pick up a copy today and start getting honest with yourself and others.

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