Are you “open-minded to new experiences?” The adultery pimping website service Ashley Madison is hoping you are.
In a makeover for the adultery pimping service, the latest tactic is appeals to your being ‘open-minded’. They learned that infidelity and cheating are terms filled with connotations. Those connotations have connections with being dirty and smutty. They are hoping the new approach revives the renamed company.
The approach uses a new angle in reaching customers. Rather than pushing for social acceptance of adultery, they are appealing to customers being ‘open-minded’. By changing the emphasis from adultery to open-mindedness, the hope is that old customers will return and new customers partake.
On the surface, you likely consider yourself open-minded. The very thought of being close-minded makes you sound like a bigot or that you are prejudicial in your approach to life. Being close minded is also exclusionary. In modern society excluding or keeping out other people or other experiences is viewed negatively. Keeping anything or anyone out is discouraged.
The term “open-minded” is associated with intelligence, affluent, hip, mobile and and urban ‘with it’ mindsets. Open mindedness is also synonymous with being adventurous. The new buzzwords are open mindedness and inclusion.
Whether in schools, business, churches or social settings, being inclusive and open to others viewpoints are now encouraged. For millennials, inclusion and being open minded are viewed as essential for success.
Within some church denominations, the emphasis for inclusion has trumped traditional church positions and Biblical teachings. Inclusion and being open minded is becoming the number one priority in many areas of life. Like a tidal wave, the push for being open-minded and inclusive is turning many areas of our lives upside down. Whether it be school, business, church or community.
The emphasis on open-minded approaches to life is a strong contemporary social force. It seems everywhere you go, the message is that you need to be accepting and open.
Ashley Madison is harnessing this push for accepting of everyone and everything. They are using the social agenda of inclusion in selling their service. By connecting open-mindedness with the open marriage lifestyle, they are forcing the appearance of social acceptance.
By using the term “open” as an overlay, the image is crafted of tolerance and acceptance. Without thinking, you may view them as something modern, timely and associate it with social acceptance.
On looking below the surface, the service they push poisons your marriage. Any stability and security you once experience is now jeopardized by cheating. In the end you’ll lose more than you gain with their form of open-mindedness.
Ashley Madison is hoping consumers accept their message without thinking and without judging. They do not tell you that you can loose your marriage or damage it with such open-mindedness. The hope is that you mindlessly go along with the social tidal wave of open-mindedness and inclusion, even when it involves your marriage.
Cheating does not improve your marriage. If anything, it strains communication and damages trust. In some cases, animal like passions are aroused, which adds excitement. Having an exciting marriage is not the same as having a healthy marriage or a solid marriage.
Cheating does not make your marriage stronger. If anything, cheating will strain your marriage relationship. That strain produces insecurities, anxieties, and leads to more arguments. If you call being more anxious, insecure and fighting more as a form of strengthening your marriage, you need to consider your priorities.
The new approach is especially dangerous for the millennials who have been trained to view open mindedness and inclusion as primary values.
When it comes to your marriage, the relationship rules change. In marriage, exclusion is a good thing. In marriage, giving your spouse preferential treatment above all others is also a good thing. In marriage, valuing your spouse’s opinion ahead of anyone else is also a good thing.
This also means that when it comes to marriage, being open minded to letting other paramours into your special relationship is a bad thing. It also means that when you listen to others ahead of your spouse, it is a bad thing. It also means when you give more attention to others instead of your spouse, it is a bad thing.
Open-mindedness can be a good social value, when you have a solid moral foundation to start with. You also need well developed reasoning ability as well. When open-mindedness is done mindlessly, it becomes a threat to your marriage.
Just look at the marriages of those pushing for open-mindedness and inclusion. Look at what they do rather than fall for their message.
Best Regards,
Jeff
