One of the recent commercials from the superbowl dealt with cheating. The commercial took a humorous angle on a topic that impacts too many homes around the world. The commercial acknowledges the role in jealousy in cheating. It also acknowledges how the third party often feels that they have done nothing wrong. The lover is often oblivious to what has been occurring (often, but not always). In another move which hits too close to many homes, was the accusation of the lover being a ‘milkaholic’. On one hand, issues of poor self-control often occur together. It is not unusual to find gambling, addictions and other self-control issues going hand in hand. Recall that even day trading has been used to cover gambling issues with a respectable veneer. Another truism present in the commercial is the accusations thrown at the lover. She is called a ‘milkaholic’, even though the boyfriend is the one being disloyal, possibly lying about his activities and not acknowledging his cheating behaviors.
I found myself laughing at the commercial, although in the back of my mind, I wondered is this life imitating fiction or fiction imitating life.
Best Regards,
Jeffrey D. Murrah
