Have you ever wondered what makes Ashley Madison, Victoria Milan and similar sites promoting cheating so popular? One of the reasons that Ashley Madison and similar sites have grown in popularity is through their marketing.
Besides marketing heavily on porn sites, they bombard target audiences with emails promoting affairs, how exciting they are and how they can provide that excitement with discretion.
You want liveliness in your marriage. You want connection with your spouse. When those things are missing, you long for them.
Ashley Madison preys on those vulnerabilities. With their promises of discretion by means of you ‘sleeping with a married woman‘, they assure target audience of secrecy.
If they were honest in their advertising, it would read “You can ruin your life, your marriage and someone else’s as well” or “You can make your life a living hell by giving into your urges!” or “Low morals? No problem, we have the sleaze for you” yet even then, they forget the “Enter at your own risk!” sign that should be tattooed above the genitals of their patrons.
It is no wonder that the founder and CEO (Noel Biderman) will not let his wife have affairs (they do not support open marriage for themselves). He does use her image in some of the ads though (yet not the pornographic images used in some of the ads). He doesn’t mind ruining other marriages, but will not put his at the same level of risk of his customers.
I suppose in the affair industry having a double-standard is no big deal. The customers want their fantasy and don’t want reality to get in their way.
The mindset of “affairs are good for your marriage” is a dangerous way of thinking. This is nothing more than the latest manifestation of the ‘Playboy Philosophy’ or “Softcore Swinging’.
Such thinking places sexual gratification and sensuality as the prime focus of your relationship rather than intimacy or cooperation in family life or the raising of godly children as the primary focus. This twisted thinking is poisonous to relationships.
Following the Ashely Madison logic will increase passion, but such passion has a HUGE price tag. Passion like that always has a price and consequences. The price tag for the kind of passion they promote is filled with guilt, shame, exposure to health risks, lies, ravaging of trust.
Since many of those items are not as tangible as sexual activity, they are often ignored or downplayed. Since the public is often interested in immediate gratification rather than looking at the price tag, they put their marriage on the road to hell in a hand basket with fresh grease on the wheels.
You and your spouse need to resist threats to your marriage, no matter how slick or well packaged they are. Understand what such ads appeal to and the hidden message within them.
Recall that ALL affairs end in death. Either the relationship, the person, or part of the person will end up dying as a result of the affair.
If your marriage has been hit by an affair, it needs help. The downloadable “Affair Recovery Workshop” guides you in turning it back around. You’ll find ways of opening up communication, improving intimacy and changing the focus of your marriage.
In all likelihood, you’ve never talked about your relationship in ways you’ll learn about in the workshop. Getting your marriage going in the right direction makes all the difference in what kind of marriage you want to have.
Best Regards,
Jeff
